Alissa is the founder of HERO Backpacks, a social enterprise that supports girls’ education with each backpack purchase. With HERO, Alissa has been recognized on the Forbes 30 Under 30 Retail / E-Commerce List, and was featured in Entrepreneur Magazine, Reuters, TODAY, Forbes, Women@Forbes, and GOOD, among others.

As an expert on supply chain sustainability, Alissa has been honored to speak at the U.N. Commission on the Status of Women, the French Consulate, the Harvard Igniting Innovation Summit, Forbes Women, and General Assembly, among others. Working in startups since 2011, Alissa has extensive experience across the fashion, technology, media, design, and travel industries.

Alissa holds a B.S. in Business Administration, emphasis in Entrepreneurship, and a B.A. in Public Relations and Advertising from Chapman University. When not working, Alissa enjoys jogging in Central Park, writing, visiting art galleries, and cooking dinner for friends.

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HERO Backpacks creates unique, fully-custom bags for companies, conferences, and events; with corporate social responsibility tied in. Each custom order gives school access to kids in need.

Inspired by her personal immigration experience as a child, and her global travels in her event planning career, founder Alissa Baier-Lentz is on a mission to empower girls and women to be their own heroes. After all, you can't spell hero without “her”. Empowerment starts with access to education, which 31 million girls around the world don't have today.

Each HERO backpack gives one day of school to a girl who will be the first in her family to graduate. HERO's nonprofit partner, She's the First, works with girls across eleven low-income countries. The direct-to-consumer collection can be seen on

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